Based on the idea of creating its own franchise, apexart has held three worldwide open calls for 450-word proposals asking participants why the franchise should come to their town and provide all of the support necessary to produce an exhibition.

As the art world adopts strategies from the world of business, cultural organizations such as Guggenheim and the Louvre have set up franchise operations. For the third year, apexart is joining this trend and setting up its own franchise in two new cities.

The Franchise competition is an opportunity for anyone to create their own temporary apexart, anywhere other than New York City. For a four-week exhibition, the winner will be the director, curator and/or staff of his or her own apexart franchise with an $8,000 exhibition budget, a modest salary, and almost complete control.

apexart provides the funding, along with the necessary guidance to make the curated exhibition happen. This includes an apexart brochure in an edition of 10,000 and its distribution around the world to more than 108 countries and a visit or two from us. The winning curators will also write an essay about the show. The Franchise is an opportunity to help bring an idea to fruition in a new place and to illustrate that the center of the world is wherever you are.

Submission period: May 26 – June 30, 2011

For more information on how to apply, please click here.